Resources
Reporting and metrics, explained for agencies.
Guides for cold email agency owners and GTM teams who report to clients: how to build the report, what the numbers mean, and how to choose a setup. Written to be useful whether or not you ever use Klaroh.
- Client reporting
- Metrics
- Choosing tools
- 01Client reportingHow to report Instantly campaign results to clients when every client has its own workspaceInstantly keeps each client in a separate workspace, so there is no single view across clients. Four ways to build client reports, what to include, and what each costs you in time.8 min read · Updated October 10, 2026
- 02MetricsReply rate, positive reply rate and why your cold email numbers never matchTwo reports can show different reply rates for the same campaign and both be right. How the denominator, auto-replies and time range change the number, and how to state a definition clients can trust.8 min read · Updated October 10, 2026
- 03Choosing toolsSpreadsheet, Instantly portal, custom dashboard or Klaroh: how to choose a client reporting setupA decision guide for cold email agencies: what each reporting setup costs in time and control, the questions that should decide it, and where Klaroh is and is not the right fit.9 min read · Updated October 10, 2026